If You Are a Band, Here's What You Need to Do to Go Global

An interview at Undertheradar:

Going Global is about getting bands to recognize what they need to do to be successful overseas. What are your recommendations for New Zealand bands if they were going to the UK to get their music on radio or to get noticed more generally?

Radio play is something where the sound needs to be right for the UK audience and obviously I don’t know everything that’s going down here but I feel like there is New Zealand stuff over in the UK that is appropriate and that perhaps some New Zealand bands wouldn’t travel as well. If a band’s going to go all the way to the UK don’t just go for a week. They should go, have a ...

Read more:  Jen Long (BBC1) - Interviews at Undertherader

Photos from Going Global Music Summit 2011 (pictured above)