How to Translate Social Media Activities Into International Expansion

Liz Elting, co-founder and Co-CEO of TransPerfect, provides common pitfalls when translating social media activities into international expansion.

Four Social Media Pitfalls to Avoid As Your Business Goes Global

Here are the four:

1. Let social media efforts carry the international marketing campaign.
2. Isolate social media efforts from the rest of the international marketing strategy.
3. Adopt social media marketing abroad no matter what.
4. Put resources into social media at the beginning of a campaign, then taper off those efforts.