How to Translate Social Media Activities Into International Expansion

Liz Elting, co-founder and Co-CEO of TransPerfect, provides common pitfalls when translating social media activities into international expansion.

Four Social Media Pitfalls to Avoid As Your Business Goes Global

Here are the four:

1. Let social media efforts carry the international marketing campaign.
2. Isolate social media efforts from the rest of the international marketing strategy.
3. Adopt social media marketing abroad no matter what.
4. Put resources into social media at the beginning of a campaign, then taper off those efforts.

How to Take Your Business to the Next Level By Going Global

The iPad Makes It Easy to Take Your Business Global

According to Gartner research analyst Raphael Vasquez:

"PC market growth will be impacted by devices that enable better on-the-go content consumption such as media tablets and next-generation smartphones," added research analyst Raphael Vasquez. "These devices will be increasingly embraced as complements if not substitutes for PCs where voice and light data consumption are desired."

 And according to Laurel Delaney, founder of GlobeTrade:

"The iPad will make it a whole heck of lot easier and more fun to take your business global."

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