How to Translate Social Media Activities Into International Expansion

Liz Elting, co-founder and Co-CEO of TransPerfect, provides common pitfalls when translating social media activities into international expansion.

Four Social Media Pitfalls to Avoid As Your Business Goes Global

Here are the four:

1. Let social media efforts carry the international marketing campaign.
2. Isolate social media efforts from the rest of the international marketing strategy.
3. Adopt social media marketing abroad no matter what.
4. Put resources into social media at the beginning of a campaign, then taper off those efforts.

Is Your Customer Base Across the Street or Worldwide?

With the Internet and the advent of social media and networking platforms, there is absolutely no good reason why you should be stuck selling customers merely locally, regionally or nationally -- and not internationally.

Get unstuck and go global!

Read:  Social media marketing allowing businesses to go global

You will learn how a decade-old '30-minute photo shop' storefront in Irvine, California has taken its enterprise global.

Example:

"When I started the customer base, it was about 3 to 5 miles. Today, it's worldwide. People find us online through searches, through search engines, through Twitter searches as well as Facebook."

Illustration credit:  ScanMyPhotos (as referenced above).